Brand.
Merchandising.
Commercial.
Marketing.
Product.
Sales.
Global apparel net sales growth, CHF 68.9M to CHF 169.9M, that I helped drive leading the Americas team.
National expansion into new Eastern U.S. markets for a major food brand.
Organic social engagement growth for a spirits brand, on a budget under $5,000.
New revenue stream built from zero, a product and licensing program across 96+ universities.
First dedicated campaign in a new category, immediately.
I’ve spent 15 years doing the same job in different rooms.
Who This Is For
You might be here because you're building or rebuilding a consumer brand and need senior brand and go-to-market thinking before you're ready to hire it in-house.
Because your commercial strategy can't keep up with how fast the business is growing.
Because you lost a leader and don't have six months to find the next one.
Or because you're tired of strategy that reads great in a deck and falls apart the moment it meets a real deadline.
If that's where you are, you're probably in the right place.
What I Do
01
WHO IT’S FOR
WHAT’S INCLUDED
/ Brand identity, positioning, and voice
/ Go-to-market planning
/ Digital and social strategy
/ Influencer and partnership frameworks
/ Execution support
02
/ Seasonal GTM strategy
/ Category and assortment strategy
/ Cross-functional alignment
/ Revenue forecasting, pricing, and promotion
/ Operating rhythms and team structures
03
/ Interim or fractional leadership coverage
/ Bridging a leadership gap
/ Ambiguous cross-functional problems
/ Flexible leadership across brand, commercial, and GTM
About Whitney
I’ve spent my career in the space between the brand people believe in and the business that has to deliver it. Most recently, I led apparel strategy for On across the Americas, helping the team scale through one of the brand’s highest-growth periods. Before that, I spent eight years running my own consultancy, building brand and go-to-market strategy for companies like Tillamook, Hood River Distillers, and Kimo Sabe Mezcal.
I care about consumer-led strategy, brands that don’t cut corners on craft, and teams that move fast without losing what makes them worth buying from. I’m based in Portland, Oregon, and I work with brands wherever they are. That’s the work I enjoy most, and the work I’m best at.